Building a legacy of growth for SMBs
A NOTE FROM OUR CEO & FOUNDER, ELIZABETH KROHN
Thank you for visiting our new company and site! After many years of working with B2B marketing and sales companies via Krohn Marketing, in 2024, I decided to evolve our marketing firm into an organization that's focused on holistic growth - incorporating fractional executives, operations, and lead generation services to support the entire business.
Working alongside strategic partners, our mission is to make enterprise-grade tactics available to all businesses while always prioritizing ethics and transparent business practices.
The core of our operation is still set on this key mantra: Educate. Direct. Ignite.
We work to educate businesses about real-world, all-encompassing best practices, guide them on how to properly leverage tools, platforms, and strategies, and ignite their passion for strategic growth.
We can't wait to work with you on the adventure that is your business!
Let's connect if you have any questions - I'd love to hear from you.
Here's an overview of our
Company Identity
Market Rising partners with organizations that are ready to strengthen their strategy, elevate their operations, and grow with intention. Across multiple industries, we help businesses build the marketing, sales, and revenue systems they need to rise to the next level—ensuring every client is positioned to succeed where it matters most.
Our Mission
is to provide fractional C-suite leadership that aligns people, processes, and strategy so teams can perform at their highest potential. We turn complexity into clarity and help organizations create sustainable, scalable growth.
Our Vision
is to be a trusted leader in fractional executive services and professional development—equipping organizations with the structure, direction, and expertise needed to thrive.
Our Value
lies in our expertise, our experience, and our commitment to excellence. We deliver truth, clarity, and actionable leadership—and you will never receive subpar results from a team that treats your success like our own.
Market Rising operates on a fractional executive model, not a volume-based service model.
We don’t outsource our work, churn clients, or prioritize the bottom line over relationships. When you work with us, you get senior-level partnership, clear communication, and a commitment to quality over quantity every single time.
We provide a personalized, high-touch relationship with every client—leading, developing, and empowering their teams as if they were our own. That client-first model is the foundation of who we are.
Market Rising serves businesses across the U.S. and globally, helping them launch new initiatives, optimize operations, refine their go-to-market strategy, and improve their bottom line through smarter systems and stronger leadership.
We Operate With An Integrity-First Attitude
Fractional Executive & Consulting Services
At Market Rising, integrity isn’t a value we list—it’s the foundation of how we lead. We communicate honestly, make decisions transparently, and prioritize what’s best for the organizations we serve.
Our clients trust us because we deliver clarity, truth, and accountability at every step. Integrity guides our strategy, our relationships, and the results we commit to achieving.
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Fractional Executive Leadership
We offer companies flexible access to the expertise of seasoned executives in sales, marketing, operations and human resources - allowing them to access strategic business guidance and support without the cost of a full-time executive leader.
Fractional leaders enable businesses to scale efficiently, optimize processes, and drive bottom-line results while focusing on cost-effectiveness and agility to help organizations navigate challenges effectively.
Revenue Maximization Support
We work with you to optimize operational processes, enhance efficiency, and maximize productivity in sales, marketing and systems development.
We provide a practical approach to streamlining workflows, implementing cutting-edge technology, and driving sustainable growth for businesses of all sizes.
With tailored solutions that provide lead generation, optimize CRM systems, provide detailed analytics and reporting, and more, our team empowers businesses to generate more revenue.
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Executive & Professional Leadership Development
We focus on helping companies develop strong leadership capabilities and fostering a culture of excellence within your company. We work closely with executives, managers, and aspiring leaders to refine leadership skills, enhance communication, and align organizational goals to support growth.
Through training programs, coaching sessions, and tailored strategies, we empower leaders to inspire teams, drive innovation, and confidently navigate complex challenges. Effective leadership enables organizations to cultivate a cohesive and resilient workforce.
Reviews of Our Program
Client Testimonials
We're proud to have worked with businesses that have their minds set on achieving sustainable success - and have done so by working with our teams.
"They've worked alongside our marketing and sales departments to help them understand how to modernize our systems, implement a CRM, leverage advertising dollars more effectively, and unite everyone as a team."
John Lines
CEO & President
"Market Rising is the best! They've transformed our entire startup's marketing department for the better. What would have taken our team over a year to do, they did in just a few months."
Daphne McLarty
CHRO
"Market Rising completely revamped our GTM, sales, and marketing from playbooks, website, lead gen, scripts, and more. They are output-focused and deliver impactful and quality work that truly moves the needle."
Matan Atias
Head of Partnerships