Understanding the role of a Fractional CRO
and how they can help your business
A Fractional Chief Revenue Officer (Fractional CRO) gives your business access to senior-level revenue leadership without the full-time executive expense. Instead of committing to a permanent C-suite hire, you gain a proven growth leader on a part-time or project basis—someone who can architect your revenue engine, align sales, marketing, and customer success, and drive measurable results exactly when you need it.
Our Fractional CROs work alongside your team to:
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Build and execute revenue strategies that scale profitably
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Align sales, marketing, and customer success teams to eliminate silos
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Optimize pipelines, forecasts, and go-to-market processes
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Strengthen pricing, packaging, and customer acquisition models
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Provide executive-level guidance during periods of growth, transition, or turnaround
This flexible model allows companies to scale revenue leadership based on current business goals—whether you’re a startup building predictable revenue streams, a mid-market company expanding into new territories, or an established organization in need of transformation.
By engaging a Fractional CRO, your company gets the right expertise at the right time—accelerating growth, streamlining operations, and achieving critical revenue objectives without the cost of a full-time executive hire.
Market Rising helps businesses unlock growth through Fractional CRO leadership—delivering the strategy, systems, and execution needed to take your revenue to the next level.
Consult with a Fractional CRO to talk about how they can support your business
Whether you need ongoing executive revenue leadership or occasional strategic support, Market Rising provides flexible solutions tailored to your growth goals. Our Fractional CRO services deliver high-level oversight of your entire revenue engine—aligning sales, marketing, and customer success to create predictable, scalable growth.
For businesses that need targeted expertise, our Revenue Consulting focuses on pipeline optimization, sales process improvement, pricing strategy, and go-to-market execution. This flexible model ensures you get exactly the level of revenue leadership your business needs, whether you’re building your revenue systems from the ground up, entering new markets, or optimizing performance for greater profitability.
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Introductory Consultation
Start with a personalized discovery call to identify your business goals, challenges, and opportunities for growth.
Our executive advisor will listen carefully to your needs, assess your current approach, and outline actionable next steps tailored to your organization.
You’ll leave with expert insights, clear recommendations, and referrals if additional support is needed.
*Consultations can be scheduled up to 2 weeks in advance.*
Their success is our story
Our clients tell their stories and how hiring a fractional leader changed their business for the better. No matter your industry, background or current bandwidth, our fractional executives provide the expertise you need to help scale your organization.
"Market Rising provided a strategic executive with a strong systems lens. They quickly visualized how an organization fits together and what levers need to move to drive results. At the same time, they were more than willing to roll up their sleeves and dive into the tactical work when needed to make progress happen."
Johna Campbell
CHRO
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Request more information about Fractional CRO services
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